Here are a few helpful digital marketing terms to make you feel like a pro!
- SEO (Search Engine Optimization): Optimizing your website and web pages to rank higher on search engines such as Google. Organic traffic is free!
- SEM (Search Engine Marketing): Increasing your search results by paid advertisements on Google and other search engines. Most commonly using text ads and in some case shopping ads for e-commerce.
- PPC (Pay-Per-Click): Paid advertising that the cost is based on how many times a user clicks on the ad, commonly associated with search engine advertising.
- Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
- Social Media Marketing: Using social media platforms (e.g., Facebook, Twitter, Instagram) to connect with your audience to build your brand, increase sales, and drive website traffic. This can be in the form of both paid and organic.
- Email Marketing: Sending emails to relevant lists and groups that have opted in to receive advertising and or updates.
- Conversion Rate: The number of times a user engages in a desired action such as purchase, form completion, appointment request, etc in relation to number of total users.
- CTR (Click-Through Rate): The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
- Landing Page: A standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after clicking on a link in an email, ad, or similar places.
- A/B Testing: A method of comparing two versions of a webpage or app against each other to determine which one performs better.
- Responsive Design: Designing web pages that render well on a variety of devices and window or screen sizes.
- CTA (Call to Action): A prompt that instructs the audience to take a specific action. CTAs are typically written as a command, such as “Buy Now,” “Sign Up,” or “Learn More.”
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